How media helps fight Negative stereotypes

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(Image credits: SheThePeople TV)


Many forms of media, such as television shows, movies, and music, rely on stereotypes to create stories. Sometimes stereotypes are incorrect, reinforcing inaccurate notions about how members of a certain group look, think, and act. This can have an impact on how youngsters perceive others and how they treat them.

Stereotypes are stereotypes about a said group of individuals that are basic and vague. While stereotypes can be useful for making rapid judgments based on prior experiences, they can also lead us misled by leading us to believe that something is true about a person just because they belong to a specific group or appear and act in a certain manner.


Researchers have discovered the following relationships between stereotypes in the media and how individuals think and act:


Race and Culture In the media, stereotypes are frequently employed to define or depict people who belong to distinct ethnic or cultural groups. According to research, these depictions can influence how children believe and act toward individuals depending on their skin color and racial identity, even children of different races.


Gender is a factor (male, female, transgender). Most media directed at children and teens contains stereotypes about what it means to be male, female, homosexual, straight, transgender, or non-binary. Advertisements that use colors to represent things geared at boys (blue) and girls (pink), sexist video games that encourage sexism, or shows that portray homosexual characters as flamboyant are just a few examples. Gender stereotypes, according to research, may influence how youngsters act, appear, and even what they can become as adults.


Age is a factor (old people, young people, teenagers). In the media, there are several clichés regarding age, such as depicting elderly people as pleasant but lacking in abilities, or portraying teenagers as rowdy partygoers. These misconceptions have been shown to impact how youngsters act and think about aging in studies.


Many TV shows, movies, and other forms of media portray characters in stereotypical roles, such as a librarian who is continuously asking youngsters to "be quiet." According to research, this has an impact on how youngsters see these tasks, the individuals who work in them, and whether or not they are capable of performing them.



How does media help fight Stereotypes:

While stereotyping is a normal occurrence, it should not be accepted as the norm in our heterogeneous cultures. Accepting the task of intentionally contributing to the solution is one challenge that communication professionals undertake through media. 

More optimistic sentiments toward social out-groups were reliably predicted by media engagement. Importantly, viewing groups in the media was a more powerful and consistent predictor of good intergroup views than personally engaging with them. People report having few direct social encounters with members of the out-group. This highlights the importance of media in facilitating cross-group communication.

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